Why a car dealership has bees
It started with a dance.
Liberty Automotive opened its doors in Libertyville on April 2, 1965. Sixty years later, to the day, we set four beehives on the dealership campus, and on Earth Day 2026 we added two more. As far as we can tell, that makes us the only automotive retailer in the United States with bees living on site. People ask us why all the time, and the honest answer is that the bees explained our business better than we ever could.
When a honeybee finds a good patch of flowers, she flies home and performs the waggle dance. In the dark of the hive, she tells everyone exactly where the nectar is, how far it is, and what it will cost in effort to get there. Nothing is hidden. Nothing is marked up. The whole colony works because every bee shares what she knows, honestly, with the family.
That is how three generations of our family have tried to sell cars. Never over MSRP. No forced add-ons. The real price, told plainly, the first time you ask. We did not adopt the bees as a mascot. We recognized them as colleagues.
The waggle dance is the most honest sales pitch in nature. We just try to keep up.
